Selling Property in Ghana? | Diaspora to Home — Lorraine Wright MBE
For Private Sellers · Land & Property

Selling your land or property? Let's get it in front of the right buyers.

Whether it's a plot you've been holding, a self-built home, or an inherited family property — you don't need a portal full of tyre-kickers. You need the right diaspora buyers to see it. That's exactly who's already in my audience.

Here's the truth about selling property in Ghana: most listings get buried. Property portals show your land or home to anyone scrolling — most of them tyre-kickers, agents fishing for leads, and people who'll never travel back to view. Meanwhile, the diaspora buyers ready to invest don't trust random listings. They want context, proof, and a face they recognise.

My listing site is currently being rebuilt, so I won't post your property to a portal. I'll do something more powerful: bring your plot or home directly to my 70,000+ diaspora audience through professional content, story-driven positioning, and a funnel that filters serious buyers before they reach you.

Who This Is For

Built for private sellers. Not developers.

Before you scroll to the pricing, make sure this is the right fit. I keep these packages selective on purpose — that's why they convert.

✓ Yes, this is for you

Private Sellers (1–2 Units)

You personally own the property and you're selling it once.

  • You own a plot of land you bought, inherited, or have held for years
  • You're selling your self-built home, family house, or apartment
  • You have 1 or 2 units to sell — not a portfolio or development
  • You're based abroad or in Ghana, and you need diaspora buyers to see it
  • You have your title documents (or you're willing to verify them with me)
→ Not for developers

Developers & Estate Companies

You build or sell multiple units across one or more projects.

  • You're a registered real estate development company
  • You have 3+ units, an estate, or a phased project to sell
  • You need ongoing campaign retainers, brand partnerships, or co-branded guides
  • You want quarterly strategy sessions and CRM integration support
You'll want my developer partnerships page instead — different scope, different pricing structure, built for portfolio marketing. See developer packages →
Pricing

Two ways to work with me.

Run a full campaign with a package, or buy individual items one by one. Both are priced below, and both include onboarding and verification before any marketing begins.

Option 1

Full campaign packages

Flat fees cover the actual work. Commission only triggers if a buyer I bring closes the sale, so the incentives stay aligned on both sides.

Land Plot
For Bare Land
Land Marketing Package
6-Week Live Campaign
$1,699
+ $299 onboarding · + 5% on sale · + travel*

What's Included

  • On-location filming & site visit
  • 2 reels + 1 carousel
  • Newsletter feature
  • 6-week stories series
  • Auto-DM lead funnel
  • Buyer qualification calls
Upfront Total $1,998 + 5% on sale
Built Property
For Houses & Apartments
Property Marketing Package
6-Week Live Campaign
$2,199
+ $299 onboarding · + 3% on sale · + travel*

What's Included

  • Full interior walkthrough video
  • 2 reels (interior + exterior)
  • 2 carousels (rooms + finishings)
  • Drone & exterior shots
  • Newsletter feature
  • 6-week stories series
  • Auto-DM lead funnel
  • Buyer qualification calls
Upfront Total $2,498 + 3% on sale

Upfront fees cover the work only. The following are billed separately: 5% (land) or 3% (built property) commission on successful sale · travel reimbursement* for sites more than 25 km from East Legon TNT · applicable taxes. Title verification required before campaign launch.

*Travel note: Sites within Greater Accra (Adenta, Oyarifa, Achimota, Spintex, Madina, Legon, Cantonments, Airport, Dome and similar — anywhere up to ~25 km from East Legon) are included. Sites further out (Tema, Kasoa, Aburi, Prampram, or beyond Greater Accra) are quoted with a travel reimbursement on top — usually $50–$150 depending on distance and number of visits needed.

Option 2 · Rate Card

Individual items, priced one by one.

Don't need the full campaign? Buy any element on its own. Individual rates are higher than the bundled package, so bundling is the better value if you need more than two or three items.

Short-Form Reel
1 reel for Instagram / TikTok / YouTube Shorts — filmed, edited, captioned, posted
$800
Static Post
1 designed Instagram post — branded layout, caption, hashtags
$300
Educational Carousel
10-slide Instagram carousel — designed and copywritten
$450
Walkthrough Video + Drone
On-location filming with drone footage, 5–7 min video
$1,500
Newsletter Feature
Full feature in newsletter to my diaspora investor list
$600
Instagram Stories Series
3 stories per week for 6 weeks (18 stories total)
$450
Auto-DM Lead Funnel
Custom keyword setup, info pack, qualification form
$350

Buying separately: all 7 items would total roughly $4,450. Bundled land package: $1,699 covers the same scope (plus buyer qualification and 6 weeks of live campaign management). Bundled property package: $2,199 covers it all plus the full interior walkthrough.

Save $2,950+

Onboarding & verification: $399 for single items

Single items still require full onboarding and verification before I market your property, so the fee for rate card work is $399. It is $299 when booked with a package. Nothing is filmed or published until your title, ownership and permits have been checked.

Download the verification checklist (PDF) →
What's Included

Seven deliverables to turn your property into a sale.

Not a property listing. A marketing campaign — built around your land or home, positioned to qualified diaspora buyers.

On-Location Filming

Site visit, professional walkthrough video, and drone shots showing access roads, surroundings, and the plot itself. Buyers see what they're buying.

2 Reels + 1 Carousel

Cinematic short-form content on Instagram, TikTok, and YouTube Shorts. Positioned with the right hooks — location, value, what could be built here.

Newsletter Feature

Full feature in my email newsletter to my entire diaspora investor list. People already in buying mode see your property first.

6-Week Stories Series

Repeated touchpoints across Instagram stories so your listing stays top of mind for warm buyers. Most sales happen on touch #4–#7.

Auto-DM Lead Funnel

Interested buyers comment a keyword on the post and get an instant info pack with property details, location notes, and a qualification form.

Travel Within 25km of East Legon

Anywhere up to 25km of East Legon TNT is included — Adenta, Oyarifa, Achimota, Spintex, Madina, Legon, Cantonments, Airport, Dome. Sites further out (Tema, Kasoa, Aburi) need a small travel top-up.

Buyer Qualification

I make initial enquiry calls so you only meet serious, qualified buyers. No wasted weekends showing land to tyre-kickers or fishing agents.

Currently Unavailable

Listing on My Site

My property listing site is currently being rebuilt — so I can't add your plot to a portal yet. When it relaunches, your listing will be added at no extra cost if your campaign is still active.

Timeline

From sign-off to live campaign in 6 weeks.

Here's exactly what happens, week by week — so you know what's coming and when.

Week 1
01

Content Created

Site visit, on-location filming, drone shots, and photography. All raw content captured in one go.

Weeks 2–3
02

Editing & Production

Reels edited, carousels designed, captions written, lead funnel built, newsletter drafted, stories sequenced.

Week 4
03

Campaign Launches

Reels go live, newsletter sends, lead funnel opens. The 6-week active marketing window starts.

Weeks 5–10
04

Live for 6 Weeks

Stories run weekly, DMs handled, enquiries qualified, and warm buyers passed to you. Most diaspora buyers convert on touch #4–#7 — six weeks gives content time to breathe.

Onboarding Explained

Why the onboarding fee exists.

Onboarding and verification happens before any marketing is created, on every package and every rate card item. Here's exactly what it covers, before a single reel is filmed.

1

Title & Document Verification

I check your title documents and confirm the status with the Lands Commission. I will not promote land or property with unresolved disputes — this protects you, the buyer, and my audience.

2

Physical Site Visit

I visit your property in person before agreeing to market it. I check access, neighbourhood context, and whether it matches what's been described. Trust starts with seeing it. Travel within 25 km of East Legon is covered — sites further out are quoted separately.

3

Positioning & Strategy Session

A working session with you to define the story — who the ideal buyer is, what makes the plot valuable, what concerns we need to address. This shapes every piece of content.

4

Campaign Planning & Scheduling

Production calendar, content brief, filming schedule, posting plan. By the time we start, every step is mapped out and there are no surprises mid-campaign.

5

Travel Within Accra Included

Site visits within roughly 25 km of East Legon are included — that covers most of Accra (Airport, Cantonments, Spintex, Adenta, Achimota, Oyarifa, Madina). Further afield? Travel is reimbursed separately — we'll agree the cost upfront before the visit.

6

Written Record On File

Where a document isn't available, or I can't physically inspect the property or the original, I'll ask for a signed written statement confirming the position — recorded on file and reflected in how the property is described to buyers.

$299 onboarding & verification with any package
$399 onboarding & verification for single rate card items
Proven Track Record

Trusted by leading Ghana developers.

The same content engine that runs developer campaigns will run yours. Same audience, same playbook, scaled to your property.

Developer Partners

Live · Updated Daily

See exactly who's in my audience.

Before you commit, see real-time stats — follower locations, demographics, platform splits. Pull this up live whenever you want.

See real-time social media stats & audience breakdown

Your buyers are out there. The question is whether they're in my audience. See exactly where my followers live, what age range they fall into, and how they split across platforms.

70K+
Followers
800K+
Monthly Reach
UK · US
Top Markets
28-55
Core Age Range
See Live Social Media Stats →
Clear Expectations

What I do — and what I don't.

Honest scope from day one. You know exactly what to expect, and I don't overpromise to win the work.

✓ What I Deliver

  • Visibility to my 70K+ diaspora audience
  • Qualified, warm enquiries from real buyers
  • Content that builds buyer confidence in your property
  • Story-driven positioning — location, value, potential
  • Filtering serious buyers from tyre-kickers
  • A clear paper trail of every enquiry generated

✗ What I Don't Do

  • Handle contracts or legal paperwork
  • Manage payment, escrow, or fund transfers
  • Close the sale on your behalf
  • Guarantee a specific outcome or timeline
  • Replace your lawyer, notary, or land surveyor
  • Promote plots with unresolved title issues
What Success Looks Like

A realistic roadmap — not magical thinking.

Here's what the journey actually looks like when the campaign works.

Within 6 weeks of the campaign going live, you should see 3–8 serious enquiries from real, qualified buyers. From those, the realistic goal is a completed sale within 60–90 days — depending on buyer financing and due diligence timelines.

Ready to get real buyers looking at your property?

Send me a quick note about what you're selling — location, size, asking price, and any title documents you have. I'll come back within 48 hours with whether it's a fit and what next steps look like.

Book a Call →
This page provides marketing services only and is not legal, financial, or investment advice. All property transactions in Ghana involve legal and market risks. Buyers and sellers are responsible for engaging qualified lawyers, conducting title searches with the Lands Commission, and verifying all documentation before any financial commitment.
Pricing Packages from $1,699 Single items from $300