Turn your development into the diaspora's next investment.
Diaspora buyers don't enquire because they saw a billboard. They enquire because someone they trust walked them through it. That's what I do — and I've built a 70K+ audience and $10M+ in attributed sales doing it for developers who can stand behind their projects.
Here's the truth most developers won't tell you: the diaspora doesn't trust most Ghana real estate marketing. They've heard the horror stories — fake titles, ghost developers, units that never get built, deposits that disappear. So they scroll past your reels, ignore your billboards, and ask a friend instead.
I'm the friend they ask. After guiding 500+ buyers and making every mistake personally so my audience doesn't have to, my platform has become the place diaspora investors check before they commit. Partner with me, and your project gets the warmth, education, and trust your sales team can't buy with paid ads.
Why most developer marketing misses diaspora buyers.
Four reasons your current marketing isn't converting the warm, ready-to-buy diaspora audience. Every one is fixable.
Most developers struggle to build trust with overseas buyers who can't physically visit.
Diaspora clients need education on the buying process before they ever feel ready to convert.
Typical ads get views — but no real follow-up system to nurture interest into enquiry.
Buyers are afraid of scams, unclear pricing, or being ghosted after they reach out.
The result: missed opportunities from warm, ready-to-buy clients who simply needed someone they trust to walk them through it.
Why developers choose this partnership.
Diaspora buyers need trust, education, and credibility before they enquire. My platform delivers all three — through proven content systems, not paid promises.
A Conversion System, Not a Shoutout
Educational content + storytelling + GoHighLevel automation = warm leads. Viewers comment a keyword, get an instant DM, fill a lead form, and arrive at your sales team already half-sold. Not just views — actual enquiries that convert.
Built for the Diaspora Buyer
UK, US, Canada, Europe — buyers aged 28-55 with real budgets and real fears about buying remotely. I understand their concerns, decision triggers, and what makes them say yes. Because I was them, and I made the costly mistakes first.
Ethics-First — Your Reputation Is Safe
I only work with developers with verified permits, titles, and proof of ownership. Every campaign has protection clauses for both sides. Honest marketing that builds your brand, not burns it. If a project can't deliver, I won't promote it.
How a campaign actually runs.
The same four phases every time, adapted to your project, your location, your buyer. No improvising — this is the proven sequence behind every successful diaspora campaign.
Discover & Strategise
Site visit, permit and title review, brand alignment. We define the audience, positioning, and the keyword that funnels every lead.
Sell the Location First
Diaspora buyers commit to a neighbourhood before a project. Carousels and reels position your area as the smart, safe, growing choice.
Sell the Project
Once buyers trust the location, we showcase your build — design, layouts, lifestyle, amenities. Walkthroughs, sit-downs, and Q&As.
Convert Through the Funnel
Stories drive keyword comments. Auto-DMs deliver lead forms. Warm-up sequences educate. You receive qualified, warm enquiries.
The full audience breakdown — straight from the source.
Real-time stats, demographics, follower locations, and platform splits. No screenshots, no doctored numbers — see it live whenever you want.
See real-time social media stats & audience breakdown
Where your buyers actually live, what they engage with, and how the audience splits across Instagram, TikTok, YouTube and LinkedIn — all updated daily.
Real campaigns. Real numbers.
A snapshot of what active developer partnerships have produced. No vanity metrics — leads, sales, and audience action.
Goldkey Blossoms
200+ leads in 5 months, multiple sales. Ongoing campaign — 2 posts per week.
Indigo Homes Greenwich Park
150K+ reach, 40+ comments, unit sales. One-month campaign with strong post-campaign DM activity.
Molders Developers
300+ comments, consistent leads & sales over 2 months. Currently 2 posts per week.
Golden Coast Heritage 100
13K YouTube views, 40K Instagram views, warm qualified leads. 1 post per week ongoing.
Trusted by Leading Ghana Developers
Same playbook, three developments.
Click any campaign to see the full strategy, content mix, and measurable results.
We anchored content on TikTok and Instagram carousels and reels. First, we positioned Tse Addo as Accra's hidden gem — calm, secure, and strategically placed between Airport, Cantonments, and Labadi. Once buyers trusted the location, we showcased Blossoms as the project that delivers luxury living within that ideal neighbourhood.
A long-running partnership built on Molders' "design, build, and deliver transparently and sustainably" positioning. Mix of posts, reels, carousels, stories, newsletters, and YouTube Shorts — driving consistent inbound interest across the full Molders portfolio rather than a single launch.
Two flagship YouTube features anchored the campaign — one tour video positioning Borteyman and Greenwich Park as Ghana's hottest upcoming area, and one buyer education feature on what $155,000 actually buys you in Accra. Both drove qualified diaspora viewers directly into Indigo's enquiry funnel.
Detailed campaign decks available on request.
When the funnel works, the receipts arrive.
Direct attribution from the developers themselves. Not testimonials I wrote — internal sales emails confirming buyers found the project through my content.
"Greenwich Park new sale… UK-based Ghanaian who learnt about us through YouTube influencer Lorraine Wright. He was very impressed and reached out for more information about our development, then visited for a tour and made an initial deposit to secure a unit."
Initial Deposit
Unit Sold
Buyer Agreement
Reels that actually got watched.
Not vanity reach — these are diaspora-targeted views from the exact audience your buyers come from. Watch them yourself, right here.
Two ways to work with me.
Run a full campaign with a package, or pick individual items from the rate card. Both are priced below.
Campaign packages
A full campaign run over one to three months. Reels, YouTube, lives, newsletter and the lead funnel, working together.
See the three packages → Option 2Individual items
Want one reel, two walkthrough videos or a single newsletter feature? Choose item by item from the rate card.
See the rate card →Required before any marketing begins
Every project goes through onboarding and due diligence before I market it. That means verifying your permits, title documentation and proof of ownership, plus company and identity checks. No content is created or published until a project has passed. This applies to every package and to every single item on the rate card, without exception.
Campaign packages
The Rule of 7: most diaspora buyers need around 7 touchpoints before they enquire. Pick the package that gives your project the visibility it needs to convert.
Starter
- 1 reel (Instagram / TikTok / YouTube Shorts)
- 1 YouTube walkthrough video
- 2 educational carousels
- 3 story series (5 slides each)
- 1 static post
- 1 newsletter blast OR 1-month website feature
- Keyword auto-DM lead funnel setup
- End-of-campaign performance report
Excludes the $299 onboarding and due diligence fee, 3% commission on sales, and taxes.
Choose This PackageGrowth
- Everything in Starter, plus:
- 1 additional reel (2 total)
- Sit-down developer interview + walkthrough video
- 1 IG Live Q&A with your team
- 1 newsletter feature to full diaspora list
- 1 LinkedIn post for professional buyers
- 1 webinar appearance (45 min)
- 4 weekly Instagram story sets
- Priority website feature for full campaign
Excludes the $299 onboarding and due diligence fee, 4% commission on sales, and taxes.
Choose This PackageRetainer
- Everything in Growth, plus:
- Up to 3 reels per month (9 total)
- Up to 3 carousels per month (9 total)
- Monthly newsletter feature
- Monthly IG Live or YouTube Q&A
- Monthly webinar featuring your development
- Weekly Instagram story series
- Permanent website feature for 3 months
- LinkedIn article for professional buyers
- Co-branded free guide creation
- Lead qualification & CRM integration support
- Monthly reports + quarterly strategy sessions
Excludes the $299 onboarding and due diligence fee, 3% commission on sales, and taxes.
Choose This PackageIndividual items, priced one by one.
Want two walkthrough videos, one reel or a single newsletter feature and nothing else? Pick exactly what you need below and pay per item. Most buyers need around 7 touchpoints before they enquire, so choose enough to give your project sustained visibility.
Onboarding & due diligence: $399
Single items still require full onboarding and due diligence before I market your property, so the fee for rate card work is $399. It is $299 when booked with a package. Nothing is published until your permits, title and ownership have been verified.
Download the verification checklist (PDF) →Short Form & Static
- Short-form reel YouTube / IG / TikTok$899
- Single static post$400
- Carousel post$450
- Instagram stories ×3$300
Newsletter, Lives & Web
- Newsletter article$600
- 45-min IG Live or webinar$800
- Website feature per month$600
YouTube & Long Form
- Sit-down interview + 1 short-form clip$1,500
- Walkthrough video + 1 short-form clip$1,500
All rates exclude the $399 onboarding and due diligence fee, applicable commission on sales (3-4%), and taxes.
See exactly what's included.
| Feature | Starter $2,999 | Growth $4,999 | Retainer $12,999 |
|---|---|---|---|
| Duration | 1 month | 6 weeks | 3 months |
| Reels | 1 | 2 | 9 (3/month) |
| YouTube videos | 1 | 2 | 3+ |
| Carousels | 2 | 2 | 9 (3/month) |
| Story sets | 3 | 4 | Weekly |
| Static posts | 1 | 1 | Monthly |
| IG Live / Q&A | 1 | 3 | |
| Webinars | 1 | 3 | |
| Newsletter features | 1 | 1 | 3 |
| LinkedIn content | 1 post | Article + posts | |
| Sit-down interview | |||
| Website feature | 1 month | 6 weeks | 3 months |
| Co-branded free guide | |||
| Strategy sessions | Quarterly | ||
| Auto-DM lead funnel | |||
| Performance report | End of campaign | End of campaign | Monthly |
All packages exclude the $299 onboarding and due diligence fee, which is required before any marketing begins. Commission: Starter 3%, Growth 4%, Retainer 3% on sales. Excludes applicable taxes.
Bolt these on to any package.
Optional extras tailored to your scope. Custom pricing — let's talk about what your campaign needs.
📋 Listing & Enquiry Handling
- Upload listings to major Ghana platforms
- Handle enquiries and viewings
💰 Valuations & Pricing Review
- Valuation and market comparisons
- Rental and short-let yield analysis
📸 Professional Media
- High-quality property photography
- Drone shots and aerial footage
🎯 Lead Funnel Support
- Custom keyword and auto-DM setup
- Landing page and lead form design
- SPA & service charge collection automation
🎤 Live Event Features
- Sponsorship of live events
- Viewing day hosting and content
📖 Guides & Brochures
- Developer brochure creation
- Free guide feature
- Mini downloadable investment guides
🤝 Sales & CRM Support
- Initial enquiry calls and buyer qualification
- Sales handling and conversion (full brokerage)
- CRM integration guidance and setup
From content to qualified enquiry.
Every lead that reaches your team has already been educated, warmed up, and pre-qualified through content. Here's how it actually works.
Content Discovery
Viewer watches a reel or video showcasing your development.
Keyword Comment
They comment a keyword (e.g. "Goldkey", "Sunrise") to learn more.
Auto DM + Form
GoHighLevel sends an instant DM with the enquiry form link.
Warm-Up Sequence
Email and WhatsApp nurture educates the lead before any call.
Qualified Lead
You receive a pre-educated, warm prospect ready for your team.
Every way we can showcase your project.
Grouped by category so you can see exactly what's possible. Scroll through to mix and match.
Video Content
- Short-form reels (IG / TikTok / YT Shorts)
- YouTube walkthroughs
- YouTube long-form features
- Sit-down developer interviews
- Lifestyle reaction videos
- Virtual viewings
- Site progress voiceovers
- Payment plan explainers
- Location value videos
- Off-plan safety explainers
- YouTube Live & IG Live
Static & Educational
- Instagram carousels
- Static Instagram posts
- LinkedIn posts & articles
- Buyer education carousels
- FAQ carousels
- Location comparison carousels
- Amenities showcase carousels
- Off-plan vs built comparisons
- Market education content
Community & Funnel
- Weekly Instagram story series
- Behind-the-scenes stories
- Story polls and quizzes
- Newsletter to diaspora list
- Diaspora to Home website feature
- Free downloadable guides
- Email nurture sequences
- Auto-DM lead form
- Webinars & mini docu-series
The angles we'll use to position your project.
Real example titles from past campaigns — each one earns trust before it asks for the enquiry. These angles convert because they answer the questions buyers are already asking.
"Why Tse Addo is Accra's Hidden Gem: Calm, Secure, and Close to the Airport."
"Off-Plan vs Already Built: Which Option Suits You?"
"Hidden Costs to Watch for When Buying a House in Ghana."
"Leasehold vs Freehold Explained: What Buyers Need to Know."
"3 Things Diaspora Buyers Must Check Before Signing."
"From Inquiry to Move-In: A Diaspora Buyer's Story."
Selective by design — that's why it converts.
I'm choosy about who I work with, because my audience trusts me to be. If your project ticks the right boxes, my platform becomes a real engine for your sales.
✓ Ideal Partners
- Developers with completed or near-completed units
- Verified titles, permits, and proof of ownership
- Open to transparent, honest marketing
- Quality mid-market and luxury projects
- Realistic delivery timelines you can stand behind
✗ Not For
- Unverified permits, titles, or ownership
- Projects still resolving legal disputes
- Extremely early-stage off-plan with reputational risk
- Unrealistic timelines or unverified claims
- Developers who refuse transparency on delivery
What I Do
- Showcase your development through reels, walkthroughs, interviews, and carousels
- Educate buyers on location, value, layouts, finishing, and long-term returns
- Generate warm enquiries through diaspora funnels
- Position projects for buyers in UK, US, Canada, Europe, and Ghana
- Create multi-platform visibility across IG, TikTok, YouTube, LinkedIn
- Integrate projects into masterclasses, guides, newsletters, and broadcasts
- Support your team with better lead quality and buyer clarity
What I Don't Do
- Guarantee sales outcomes
- Replace your internal sales or CRM team
- Manage negotiations, pricing, payment plans, or collections
- Promote unrealistic timelines or unverified claims
- Take responsibility for delays or construction issues
- Promote developers who refuse transparency
Protecting both buyers and your brand.
Everything I do protects the diaspora buyer AND your reputation. No shortcuts. No unverified claims. Just honest marketing built on real proof.
What I Deliver
Visibility, warm leads, and qualified enquiries. My platform drives awareness and education through trusted, honest content.
What You Control
Sales outcomes depend on market readiness, pricing, project quality, and your internal follow-up process. I deliver leads — you close them.
Partnership Requirements
All campaigns require signed agreements. Developers must verify permits, titles, timelines, and delivery readiness before launch. See the full checklist (PDF).
Protection Clause
If a developer fails to deliver or materially delays, all content is paused. Developers cover any direct losses or reputational harm caused.
Ready to turn views into actual sales?
Let's have a discovery call. I'll learn about your project, recommend the right package, and we'll see if we're a fit. No pressure, no pitch.
Start a Conversation